Living Objects: Observations on Consumer Relationship with Biologically Provenant Goods
Participants responded differently to Form objects once they understood the production process — but not in the way we anticipated.
Author
Senior Researcher, Mammalian Biotech. Writes on consumer behavior, cultural adaptation, and patterns observed across the transition to cultured protein.
Participants responded differently to Form objects once they understood the production process — but not in the way we anticipated.
Research contexts impose a particular kind of attention. You notice things you are not looking for, and you learn, over time, to pay attention to what you notice.